Being Social is not JUST posting on Facebook? Digital marketing is not JUST a Banner Ad? Then what exactly is Digital and Social Marketing?

Arun is an outstanding marketer in a top IT firm. Being 42 years old and having come from a media background, he is absolutely the Media guru in his team!

Shilpa is brilliant digital marketer. She reports to Arun. Coming from an agency background, she knows everything about email campaigns, running banner ads and promoting a facebook page.

Arun and Shilpa have put in 12-14 hours of long and hard working hours every single day for the last one quarter. They were leading a new product launch. Their plan was perfect!! Arun led the print Ads and TV commercials. Shilpa ran a facebook campaign and gained multiple twitter followers for their organizational product brand.

However, 3 months down the line, Arun and Shilpa are sitting in the executive office with the CMO and Sales Leader. The Product launch was termed "COLD". But the team had covered it all?

WHAT WENT WRONG?

Marketing has changed in the last 5 years much more than the last 50. While the Aruns of the world have seen a fundamental shift in the way we go to market in the course of their career, the Shilpas of the world are the vibrant youngsters full of Social media knowledge. But is marketing all about these stand-alone pieces? Who stitches the story together? What should be a marketer's strategy in this digital world?

MEET KAVISH GOEL, an Indian top B-school alumnus, Marketing Leader and Social Media guru working with one the fortune top ten companies.

In this ten minute podcast, Kavish has helped clear fundamental doubts about the approach to embrace social media marketing and what should be the right mindset!

HEAR ON if you want to know how the digital gurus are approaching the marketing challenge..

Podcast Link - Here

Getting to Yes: BUT First YOU need to OPEN your mouth! in 50 seconds

I am running a FREE 30 minutes WEBCAST ON HOW TO MAKE AN ELEVATOR PITCH IN 50 SECONDS on April 15th 11:30 am IST- REGISTER NOW. 

AND HERE is why you should attend it!!

Few months ago I had a massive argument with my Mom. The scene went like this.

Mom: I bought a new string of sapphires.

Me: why, mom isn't I it an invalid expense?

Mom: How can you judge me and choice of expenses? How can you say I am spending on Jewelry? Is this what kids teach you when you are grown up?

After 1 hour of frustrated argumentation. I asked her?

Me: What did I say which made you angry?

Mom: You questioned my choice of spending? You disapproved ME. You must have thought I can spend on gold instead. You must have assumed gold appreciates more. And by the way I don’t even have much Jewelry or care for it or wear it. One purchase which I share with daughter has to bring much comments. Anyway I am retired, how can I afford expensive metals hence I need to settle for beads. I know you will only advise me to save and not think of what I want. You don’t even know how much or how often I spend.

Me: I only said isn't this an invalid expense. You did not allow me to finish.

Mom: You never MEANT all that?

Me: NO!! I will say something If I want to, why will I suggest it?

Mom: But I thought you meant……….

"But I thought you meant.." How familiar does the last statement sound; with spouse, in offices, in business conferences, with children?

I still remember when my mentor asked me to define the word communication.

I said- telling someone to do something.

He stopped me short and said NO, Telling someone what you want them to do and getting a YES in return.

Communication is a  2 way process- not just imparting information. However wonderful YOU are or YOUR products are it just stays in the BOX unless you know how to communicate.

But the FIRST STEP in Communication is TO MAKE a MOVE. TO SPEAK.

But most people don’t know WHAT and HOW TO speak?

Did you know it takes roughly 50 seconds to make a first impression? And roughly 60% more impact depending whether you open your mouth or not in the first meeting?

BUT HOW to say something relevant on the spot? Don’t you go blank? Tongue-tied? A sudden question shot at you in a business conference. A sudden presentation in front of 50 people. A sudden hello to a good-looking guy in a lift? Or explain yourselves when attacked with statements and finding yourselves tongue-tied  in family arguments? Or simply to present yourself against bull dozing team members in group presentation? Do the Talkers take away the mantle when you are a doer?

It is time to change it. I am running a FREE WEBCAST to help you SPEAK UP in 50 seconds- Click here to REGISTER!!